Listings Are Lasting Longer Here’s How to Stand Out

Housing inventory continues to rise across the U.S., and homes are spending more time on the market compared to last year. This shift gives buyers more choices and challenges sellers to stand out through strategic pricing, presentation, and timing.

📝 Introduction

The real estate market is showing early signs of balance. Active listings have grown at the fastest pace in six years, and many homes are staying on the market for over 60 days, especially in suburban areas and higher-priced segments.

For sellers, this means pricing and timing are now just as important as presentation. When you prepare your listing with precision and flexibility, you can still sell efficiently even as the market cools.

🔑 5 Pro Moves for Sellers in a Slower Market

1. Price to Attract Serious Buyers

Homes listed too high in a growing inventory market risk being overlooked.

Now: Base your pricing on current comps, not last year’s peak sales. Adjust quickly if your listing shows slow engagement.

2. Invest in First-Impression Marketing

Most views happen in the first two weeks.

Now: Launch with professional photography, video tours, and clear property descriptions that highlight location and lifestyle value.

3. Prepare to Refresh Strategically

If interest dips after 21 days, your listing may need repositioning.

Now: Update visuals, restage key rooms, or adjust the headline to re-enter buyers’ radar.

4. Offer Creative Buyer Terms Instead of Discounts

Flexible terms feel like value without lowering your price.

Now: Offer credits for closing costs, inspection flexibility, or rate buydown options to widen your buyer pool.

5. Stay Data-Driven With Weekly Monitoring

Real time feedback reveals what’s working.

Now: Review traffic, showing feedback, and local comp updates weekly with your Realtor. Make micro adjustments early to stay relevant.

✅ What You Can Do Now