Keep Your Sale From Falling Through in Today’s Market

More purchase agreements are getting cancelled lately, largely due to economic concerns, rising costs, and uncertainty. Sellers who anticipate this behavior by being extra clear, offering incentives, and preparing for renegotiation can protect their deals and still close reliably.

📝 Introduction

Deal cancellations are on the rise. Buyers are pulling back from contracts when rates shift, appraisal gaps emerge, or unexpected inspection issues appear. This trend is putting sellers in a tougher position: not only do they have to impress to get an offer, they also need to build trust and reduce friction to keep buyers committed. Here’s how you can adjust your strategy.

🔑 5 Pro Moves for Sellers to Reduce Deal Fallout

1. Be Transparent Up Front

Buyers feel more confident if they know what they’re getting into.

Now: Disclose any known issues such as roof, foundation, or plumbing early so fewer surprises derail transactions.

2. Use Strong Inspection and Appraisal Support

Delays or unexpected low appraisals cause cancellations.

Now: Provide recent inspection reports or include appraisal guarantees (if possible) to back your listed value.

3. Offer Buyer Incentives That Reduce Risk

Some buyers back out because they feel the costs or effort outweigh the perceived value.

Now:  Consider small credits, inspection allowances, or rate buydowns to make your offer feel safer.

4. Simplify the Contract Where You Can

Complex clauses or ambiguous terms give buyers excuses to back out.

Now:  Work with your real estate professional to reduce contingencies, clarify deadlines, and use simple language.

5. Follow Up Frequently During Escrow

Buyers often back out late in the process when anxiety builds.

Now:  Keep communication strong. Send reminders, check in, and address concerns quickly to keep buyer confidence high.

✅ What You Can Do Now